A LITTLE CONTEXT

An operator who still builds.

I work where product leadership meets hands-on making.

Black and white pixel portrait of Toby Allen

My work has taken me through games, mixed reality, mobility, financial technology, and AI. I’ve led product organisations, worked with development teams, and built products of my own.

I’m interested in the distance between an idea and something people can actually use: the decisions, the constraints, and the work it takes to close that gap.

Today I’m working across a portfolio of personal projects. This site is a place to connect those experiments with the experience that came before them.

Along the way

  1. 2024–2025
    Interim product & technology leadership

    Rebuilding product and software delivery around AI.

  2. 2021–2024
    VP of Product

    Distributed simulation, multiplayer worlds, and developer platforms.

  3. 2019–2021
    SkiprExited
    Chief Product Officer

    Product leadership across mobility and financial technology.

  4. 2016–2019
    HoloLens / Mixed Reality

    Developing mixed-reality experiences and a partner ecosystem.

  5. 2012–2016
    Games production

    Production work on large-scale, multi-team games.

  6. Earlier
    Head of Production

    Games, learning, and interactive experiences.